You can't deny it anymore: the internet is here to stay, and if you want the same for your business, you need to jump online. 74% of leisure travellers use the internet as their top source for travel planning.
For time-starved small businesses, automating parts of your social media is an efficient way to save time and be in two places at once. However, it can be all too tempting to go completely overboard and automate everything. Just like everything, you want to automate in moderation.